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Michelle Nicole McNabb of Emenee Marketing ‘n’ Events will share actionable strategies on transitioning revenue-driven events and sponsorship opportunities into effective virtual and hybrid return on investment. As explained more in-depth in this YouTube video, Michelle monetizes and optimizes revenue-driven events and sponsorship opportunities into effective virtual and in-person campaigns. She works as an advocate in the event industry to fill the gap. She works on “the other side of the table” instead of solely being the event organizer.
On Today’s Episode of Snack Sized Sales:
- Who Michelle is and how she works with Business Owners, Sales Directors, and Association Directors to optimize Business to Business event campaigns
- How to cut through the noise
- Account Based Marketing Model for certain campaigns! “”A.C.D.C | T.N.T”” – integrated relationship with marketing and sales — not your typical hand off funnel
Michelle invites guests to download this 9 Steps to Lay out an Event Strategy Framework. It also contains goodies and downloadable in there.
Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to optimize B2B event campaigns subscribe to the show. Don’t forget to tune into our other episodes and share your favorites on social media to help other Business Owners, Sales Directors, and Association Directors optimize B2B event campaigns.